As part of my study abroad experience at the University of Westminster in London, England, I applied to and was accepted for a program allowing students from American universities to have an internship in addition to my regular class schedule. The process of actually getting the internship began in the summer of 2010 with several telephone interviews after I had reviewed a list of possible placement companies. After a successful interview, I was accepted by Mindshare World.
Mindshare is one of the world's largest media agencies, with their headquarters in London. They are a part of the WPP family of marketing and advertising agencies, and they truly do operate on a global scale. Mindshare opened in 1997 with the goal of becoming the first globally-operating media agency, and the company today has 115 offices in 82 countries, employing over 6,000 marketing professionals. I was given the chance to be an "Insights Intern," working on the Insights team, helping to form media strategy for our clients. Mindshare has an impressive client roster, including several of the world's most recognizable brands. The accounts that I was involved with included Castrol, Ford, Freeview, Mazda, Néstlé, TONI&GUY, Unilever, and Volvo.
The experience that I gained while with Mindshare was incredibly important for my future in the advertising community. The chance to work at such a high level on brands of the magnitude of Mazda, Nestle, and others gave me an absolutely priceless window into media planning at the market level, national level, and even a global level. My work in London helped me form a great knowledge base in media planning as well as new ways to pair digital media with traditional media to form truly integrated campaigns.