RÉSUMÉ

 

 

 

 

KEY ADVERTISING AND MARKETING EXPERIENCE

 

January 2016 - Presentevolve24 – Account/Engagement Manager

•Serve as on-site point of contact for one of the agency's marquee clients - Select Comfort (Sleep Number).

•Manage all aspects of the account, including regular communication, strategic growth initiatives, budgets and proposals.

•Develop and present actionable, real-time brand, social media and product positioning strategy insights on a daily, weekly and ad hoc basis.

•Collaborate on a daily basis with client content and creative teams to guide development and optimization

•Assist client team in developing digital content strategy on a monthly and quarterly basis.

•Coordinate the work of a remote team of agency data analysts to provide deeper actionable information for the client’s customer insights and brand strategy teams.

 

May 2014 - December 2015YA - Account Manager

•Served as daily point of contact and overall relationship manager for digital and loyalty-driven marketing deliverables for one of agency's largest and most active accounts.

•Brands serviced included T-Mobile, MetroPCS, brightspot Mobile, Univision Mobile, Walmart Family Mobile, GoSmart Mobile, Ambit Energy, and Dish Network.

•Led strategic development of client projects and managed all budgets and billing for assigned accounts.

•Worked directly with the client on tight time lines to produce digital deliverables involving other national partners.

•Coordinated and managed internal teams, including project managers, design staff, and development resources.

 

August 2013 - May 2014Target Corp. – Project Manager, In-Store Marketing (Contractor)

•Managed production of over 600 separate creative deliverables for numerous brand-name entertainment and electronics brands.

•Organized deployment of in-store marketing print creative for reinvention and merger of retailer's Entertainment and Electronics departments for selected stores nationwide.

•Served as daily point of contact for creative partners, multiple functional teams and external stakeholders.

•Executed creative concept approval by coordinating agency partners, external vendors, and internal stakeholders.

•Coordinated review and production process to ensure timely completion, including managing timing and action plans.

 

June 2013BBDO Proximity Minneapolis – Account Executive

•Served as primary agency point of contact for several "always on" projects for Schwan's Home Services.

•Assisted in facilitating completion of all projects as agency of record for Schwan's Home Services.

•Worked directly with the client and production teams to deliver website creative and social media content.

•Provided in-depth analysis of client's competitive environment and strategic recommendations for future initiatives.

 

Jan. 2012 – May 2013 Russell Herder – Account Coordinator and Digital Specialist

•Assisted in creating brand and communication strategy for clients with local, regional, and national scope.

•Served as direct point of contact for multiple clients, including writing briefs and coordinating production teams.

•Conducted and assisted in primary and secondary research to guide account planning.

•Planned and executed client campaigns across a variety of media.

•Wrote print, radio, social, and web copy.

•Implemented digital initiatives, including social media strategy, content development, and search marketing.

•Managed social content and wrote and analyzed SMS outreach for campaign that won 2013 Best Fitness or Health Campaign - External/Public from Ragan's Health Care Communication News.

•Clients included Association of American Medical Colleges, Earle Brown Heritage Center, Essentia Health, Grand Rapids State Bank, Grand View Lodge, Meeker Memorial Hospital, Minnesota Dept. of Health, Minnesota Dept. of Human Services, Mobilegs, Tanque Verde Ranch, Taiyo International, TCF Bank, and University of Minnesota.

 

Oct. 2011 – Jan. 2012Spyder Trap – Project Management and Social Media Intern

•Coordinated work flow between creative, development, and account groups to complete client projects.

•Assisted in creating, editing, and maintaining estimates, proposals, schedules, and status reports.

•Measured and analyzed social media performance and assisted in developing response strategy.

•Led research and planning initiatives for new client projects.

•Clients included Children’s Hospitals and Clinics of Minnesota, CSM Corporation, Defending The Blue Line, L&M Fleet Supply, Tucker Hibbert, UnitedHealth Group, and WA Frost and Company.

MATTHEW D. BICK

(763) 257-2241          matthew.d.bick@gmail.com      www.matthewbick.com          www.linkedin.com/in/matthewbick

 

Sept. - Dec. 2010Mindshare (London) –  Insights Intern, Marketing Communications & Media

•Assisted in evaluating and creating traditional and emerging client media strategy.

•Developed and executed monthly client competitive environment reports.

•Worked closely with creative and business planning teams to develop scheduled client briefs.

•Led project to implement new client presentation techniques.

•Clients included Castrol, Ford, Freeview, Mazda, Nestlé, Tesco, TONI&GUY, Unilever and Volvo.

 

Jan. - Aug. 2008Carlson Marketing Worldwide – Intern, Interactive and Creative (“Door C”)

•Developed e-mail and digital consumer retention strategies.

•Synthesized insights on applications for new and emerging media.

•Aided client services teams in gathering relevant primary and secondary data for client briefs.

•Conceived and executed Millennial behavioral study; conducted focus groups, surveys, and secondary research.

•Clients included AARP, Aramark, and British Airways.

 

OTHER KEY ADVERTISING AND COMMUNICATIONS EXPERIENCE

 

2011 – 2014National Football Foundation – MN Chapter Director of Marketing and Sponsorships (Volunteer)

•Regularly met with and advised chapter Board of Directors on sponsorship development.

•Developed print and digital creative deliverables for publication, including sales assets, press releases for major chapter announcements, and gala event program.

•Directed event planning and support staff.

 

June - Nov. 2009University of Denver Athletic Department – Creative Production Intern

•Developed and designed various promotional giveaways and related items.

•Developed, designed and distributed general information posters and fliers for all revenue-generating sports.

 

EDUCATION

 

•University of Denver, Daniels College of Business, BSBA Marketing 2011.

•University of Westminster, London, UK.  Study Abroad Program, Fall 2010.

 

OTHER SKILLS, PROFICIENCIES, AND QUALIFICATIONS

 

•Software Proficiencies:  Microsoft Office, Adobe Photoshop, Adobe Illustrator, iMovie, evolve24 Evolution platform, radian6, Google Analytics, Google AdWords, Curalate, Target Corp. Marketing Systems.

•Minnesota Timberwolves and Lynx.  Hoopman Helper and Blimp Catcher.  Past member of Timberwolves' Social Media Advisory Committee.

•Minnesota Wild.  Blimp Flyer and Blimp Catcher.

 

VOLUNTEER WORK

 

•MIMA Summit Programming Committee (2017-present): I am an active member of the committee that puts together the annual Summit event for digital marketers. In this capacity, I help develop Summit breakout session content and pursue speakers and topics that the committee believes will be of interest to attendees.

•Surly Gives a Damn (2017-present): Surly Gives a Damn is the philanthropic arm of Surly Brewing Company – I regularly volunteer with SGAD on a range of projects, including rehabbing housing, cleaning up parks, packing medical supplies, putting together furniture for those in need and much more.

 

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