I began a full-time position with full-service Minneapolis ad agency Russell Herder in early 2012. I was brought on board as an account coordinator and digital specialist with the agency. Russell Herder has a nearly 30-year history, having executed many successful campaigns for its clients. Major industries in which the agency competes include healthcare and banking.
In my time at Russell Herder, I have worked on a wide range of client projects. Being at a small agency, I was asked to learn many new skills to help complete campaigns for our clients. I collaborated closely with working teams within the agency to help author overall client advertising strategy, in addition to helping augment both digital strategy and execution. I have also gained a working knowledge of video production, resulting in several videos for the agency itself as well as several audio and video projects to assist client services and strategy preparation.
Clients that I have worked with at Russell Herder include Black Bear Lodge and Casino, Earle Brown Heritage Center, Essentia Health, Grand Rapids State Bank, Meeker Memorial Hospital, Minnesota Department of Health, Minnesota Department of Human Services, Mobilegs, Taiyo International, TCF Bank, and the University of Minnesota.